The Protocol

Three specialists self-assembled in a sealed chamber—no introductions, no funding rounds, no contamination risk. Together they dissect market drift like rogue RNA, culture algorithms like live pathogens under laminar flow, and map brand genomes with femtosecond precision—zero drift, zero bleed.

We locked the doors. Initiated negative pressure. Isolated from the ambient haze of mediocre output—its redundant loops, its diluted strains, its cross-contaminated noise.

Late nights. Unfiltered briefs. Servers humming like centrifuges. We ran the first trials: hypotheses tested, variables cauterized, prototypes cultured under pressure. Contamination risk: 0%. Success rate: non-negotiable.

What emerged wasn’t a team. It was a protocol.

Lab Coats. A full-service design development firm operating at the intersection of strategy, identity, and code. We don’t chase trends. We engineer outcomes. Every brief enters sterile. Every deliverable exits viable—resilient, scalable, infection-proof.

Lab Coats. Signal In. Noise Out. 🥼